Case Studies
Installation of P8 Outdoor Digital Screens for Tractor Outdoor
Tractor Outdoor, a leading outdoor media owner specializing in Digital Out-Of-Home (DOOH) advertising.
Objectives
To install high-quality outdoor digital screens to enhance DOOH advertising opportunities and deliver impactful marketing solutions for advertisers.
Scope of Work
Type of Screens Installed:
P8 Outdoor SMD digital screens, known for their energy efficiency and high brightness.
Quantity and Locations:
Four screens installed at strategic locations across Cape Town:
Cape Town CBD
Tokai
Airport Industrial
Somerset West
Specifications:
Screen Sizes:
3 x 6 meters (three screens)
4 x 8 meters (one screen)
Brightness: 10,000 nits, ensuring clear visibility even under direct sunlight.
Features:
Extremely real display performance
High stability and reliability
Very low operating costs throughout the product's life cycle
Energy-efficient with excellent durability
Guaranteed stability in all weather conditions
Challenges and Solutions
Challenges:
Global Shipping Delays:
Worldwide container shortages and extended shipping times due to international conflicts.
Congestion at South African ports further delayed shipments.
On-Site Issues:
Unforeseen water pipelines caused delays in installation.
Solutions:
Proactive Container Management: Pre-ordered containers months in advance to ensure availability.
Customs Pre-Approval: Streamlined customs clearance to minimize delays at the port.
Site Preparation: Conducted comprehensive site surveys to anticipate and mitigate risks like underground utilities.
Installation Process
Timeline:
The installation took four days per site, with a total of two weeks for all locations. Including sourcing, shipping, and preparation, the entire project was completed in three months.
Steps:
Design: Engineers designed and drew up detailed structural plans.
Fabrication: Collaborated with a steel fabrication company to manufacture and install the supporting structures.
Power Setup: Partnered with an electrical company to run power to each site.
Screen Procurement: Sourced and imported the P8 screens.
Installation:
Installed the steel structures.
Mounted and secured the digital screens.
Installed power and communication units.
Commissioning: Tested and signed off the screens, ensuring optimal performance.
Team and Collaboration:
The project involved a dedicated team of:
Engineers
Project Managers
Technicians
Steel Fabricators
Electrical Contractors
Key Achievements
Success Metrics
Screens were installed and operational ahead of the agreed deadline.
Enhanced visibility and increased advertising opportunities for Tractor Outdoor’s clients.
Reported increase in client sales post-installation, validating the effectiveness of the screens.
Client Feedback
The client was “over the moon” with the outcome, praising the team's efficiency, professionalism, and ability to deliver high-quality results despite the challenges.
Conclusion
This project highlights Billboard Management Technologies' ability to manage complex installations, overcome logistical challenges, and deliver cutting-edge solutions for DOOH advertising. By prioritizing proactive planning, teamwork, and attention to detail, we ensured the successful delivery of Tractor Outdoor’s digital screens, empowering their clients to captivate audiences and achieve their marketing goals.
